SB 1332 — An Act providing for notice of use of artificial intelligence or generative artificial intelligence in political advertisements.

PRINTER'S NO.   1740

                   THE GENERAL ASSEMBLY OF PENNSYLVANIA



                        SENATE BILL
                        No. 1332
                                                Session of
                                                  2026

     INTRODUCED BY L. WILLIAMS, TARTAGLIONE, HUGHES, KEARNEY,
        COMITTA, FONTANA, BROWN, HAYWOOD, COSTA, COLLETT, PISCIOTTANO
        AND BOSCOLA, MAY 21, 2026

     REFERRED TO STATE GOVERNMENT, MAY 21, 2026


                                     AN ACT
 1   Providing for notice of use of artificial intelligence or
 2      generative artificial intelligence in political
 3      advertisements.
 4      The General Assembly of the Commonwealth of Pennsylvania
 5   hereby enacts as follows:
 6   Section 1.   Short title.
 7      This act shall be known and may be cited as the Artificial
 8   Intelligence in Political Advertisements Act.
 9   Section 2.   Definitions.
10      The following words and phrases when used in this act shall
11   have the meanings given to them in this section unless the
12   context clearly indicates otherwise:
13      "Artificial intelligence."
14          (1)   A machine-based system that can, for a given set of
15      human-defined objectives, make predictions, recommendations
16      or decisions influencing real or virtual environments,
17      including the ability to:
18                (i)   perceive real and virtual environments;
 1                 (ii)    abstract perceptions made into models through
 2          analysis in an automated manner; and
 3                 (iii)   use model inference to formulate options for
 4          information or action based on outcomes under this
 5          paragraph.
 6          (2)    The term includes generative artificial
 7      intelligence.
 8      "Audio-visual advertisement."          A television advertisement,
 9   radio advertisement, digital advertisement or other audiovisual
10   advertisement, including an advertisement done through a
11   telephone, robocall or text message.
12      "Footage."    A collection of images and all other digital
13   assets that depict or record an event or a person's presence at
14   the event.
15      "Generative artificial intelligence."         The class of models
16   that emulate the structure and characteristics of input data to
17   generate derived synthetic content.
18      "Image."    A depiction, including a photograph, digital image,
19   virtual tour, rendering, sketch or map or a substitute for a
20   photograph, digital image, virtual tour, rendering, sketch or
21   map.
22      "Political advertisement."      An advertisement for the purpose
23   of influencing public opinion with respect to a legislative,
24   public policy, administrative or electoral matter or a
25   controversial issue of public importance in order to influence
26   the outcome of an election by means of an audio-visual
27   advertisement, a print advertisement, mailings, telephone calls,
28   publicly accessible Internet website, digital device,
29   application or advertising platform.
30      "Print advertisement."      A print or electronic newspaper

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 1   advertisement, print or electronic magazine advertisement or
 2   billboard advertisement. The term does not include an
 3   advertisement in the classified section of a newspaper.
 4      "Synthetic content."       Information, including images, videos,
 5   audio clips or text, that has been significantly modified or
 6   generated by algorithms, including by artificial intelligence.
 7   Section 3.     Notice of use of artificial intelligence in
 8                  political advertisements.
 9      If a political advertisement contains footage or audio that
10   was generated in whole or in part with the use of artificial
11   intelligence, the political advertisement shall include, in a
12   clear and conspicuous manner, a statement that the political
13   advertisement contains footage or audio that was generated in
14   whole or in part with the use of artificial intelligence. The
15   following shall apply:
16            (1)   In the case of a political advertisement by means of
17      a print advertisement or with text or graphic components, the
18      statement shall be displayed in a manner that is able to be
19      easily seen and read and include the date, time and origin of
20      the content.
21            (2)   In the case of a political advertisement made by
22      means of an audio-visual advertisement or with only audio and
23      no text or graphic components, the statement shall be
24      broadcast at the beginning of the advertisement as an audio
25      tagline in a manner that is easily heard and include the
26      date, time and origin of the content.
27   Section 4.     Enforcement.
28      (a)   Action.--A person who is adversely affected by the use
29   of artificial intelligence in a political advertisement that
30   does not contain the disclosure required under section 3 may

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 1   bring an action in the appropriate court for declaratory or
 2   injunctive relief and actual damages.
 3      (b)   Civil action.--The Attorney General, appropriate
 4   district attorney or person identified under subsection (a) may
 5   bring a civil action for violations of this act.
 6      (c)   Damages.--A court of competent jurisdiction may award
 7   damages for a violation of this act. The court may award:
 8            (1)   A civil fine that does not exceed $3,000.
 9            (2)   Actual attorney fees and court costs.
10            (3)   Other legal and equitable relief as the court deems
11      appropriate.
12   Section 5.     Applicability.
13      The provisions of this act shall not apply to a political
14   advertisement that was printed, broadcast, manufactured or
15   produced before the effective date of this section.
16   Section 6.     Effective date.
17      This act shall take effect in 30 days.




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