forbes.com: https://www.forbes.com/sites/karineldor/2026/05/20/why-cult-gaia-rejected-traditional-menswear-codes/

Speaker: —
Subject: K000393
Source: GDELT news · original
Published: Wednesday, May 20, 2026

According to Cult Gaia founder and CEO Jasmin Larian Hekmat, the brand's menswear launch was driven not by trend forecasts, but by customer behavior already taking shape.

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